How often do you visit a website that is out-of-date? Think about what your thoughts were at the time and how long you stayed there before logging out. A freshly updated website has a much better chance of keeping visitors' attention and it gives them a much better impression of your organisation.
The importance of ‘Keeping it fresh’
A website's content needs to be fresh and up-to-date to keep your users interested, and especially to keep returning visitors interested. It’s even more important than updating your brochures because your website is not only your front door but also the only portal to all aspects of you and your products or services for your online visitors. Your website should always look polished and professional. The more relevant content you have on your site, the more referred visitors you will have from search engines such as Google, Yahoo and MSN.
Content Management System maintenance
If you are using a content management system (CMS) you can do most of the updating yourself. However, unless you have considerable experience and knowledge in graphics, code and website design, the look and feel of your website will appear so much more professional if we review it periodically for any required tweaking.
Some of the things we can do to keep your website 'fresh':
• Search Engine Optimisation (SEO)
• New text, photographic, graphics, graphs and charts
• Text re-writes and improvements
• Your product changes and additions
• Monitoring your organisations image/services to ensure the website reflects them
• Website software upgrades and additions
• Pricing updates
• Referrals
• Updates to calendar or events
• Add news or upcoming events
• RSS feeds inclusions or reviews
• Shopping cart product updates/inclusion (where applicable)
• Creation and uploading of PDF or files in other formats
• Additional and new website options
• Regular Newsletters
• Creating a portal for online discussions on your products and services
Maintaining a website is just good business practice. Products, services offered and contact information should mirror your current state of business. Old and out-of-date information is just as counter productive for your business online presence as it is in all other areas.
E-commerce Applications include
Shopping Carts
Payment Gateways
Gift Vouchers
Buy Now - Pay Pal setups
Web Perspectives maintenance plans
Web Perspectives can provide an appropriate and low cost plan for you or an ongoing contact arrangement or periodical updates to your site. It doesn’t cost the earth and you can spend your time on doing what you do best to build your business.
Webperspectives uses first class systems and servers:
Paymate secure online payment facilities (others available) - Cpanel site configuration and management - Jumba secure and fast hosting
Joomla content management systems - Drupal content management systems
